AMP:
Amplifying musicians prospects

Music schools can transform lives. They train the stewards of culture worldwide. Besides music, they provide students with safe spaces to forge new perspectives, friendships, and social skills.

But when young musicians enter the music industry as professionals, many struggle to make ends meet. To find work, they have to showcase their talent. They must produce content and promote it. They must become entrepreneurs. Unfortunately, most music schools do not teach these skills.

Our capacity-building programme AMP is a response to this. It is an accessible and accelerated educational programme in music production and promotion, which can be completed with a smartphone only. AMP covers all the key aspects that artists need to thrive in the contemporary music industry, from audio/video production and promotion to (mental) health and career management. It complements the essential work provided by music schools by helping their students launch their professional journeys.

AMP is

Accessible: It defies the financial barriers preventing people from entering the world of music production, using free yet uncompromising mobile solutions.

Enabling: It is a step-by-step journey to independence. With AMP, students learn how to produce audio and video content from start to finish, as well as how to promote it.

Actionable: It focuses on skill-building to expand career opportunities. The programme provides hands-on training and resources for further exploration.

Impact

Research, including our own, demonstrates that training in music production delivers multiple benefits, including:

Enhanced performance: Music production skills enrich music education by enabling artists to review and refine their craft.

Improved communication: Confidence in content production augments musicians’ artistic and communication power.

Heightened professional prospects: Music production skills open professional pathways beyond performance, including audiovisual production, communication, and marketing roles.

Among the participants of AMP’s pilot project in São Paulo:

0%

Gained new career perspectives

0%

Used new skills professionally within 6 months

0%

Experienced a sense of strengthening as an artist

0%

Would recommend the programme to a friend

What participants in our AMP pilot project in São Paulo had to say:

I used the recording techniques to promote my work on social media and to record myself for auditions.
AMP expanded my view of music and the music business. Today, I have a deeper and more professional view of various subjects that I would not have had if it weren't for the course.
AMP was a jewel on my path. I was able to see skills in myself that I was unaware of. I was able to believe that, although the music market is difficult, with the right knowledge and tools, one can have a very happy life in this area. I am very grateful.
This course is very important. I hope it will be brought to more students. After all, most people have a cell phone nowadays. They know how to edit videos. But they do it intuitively. With the course, we understood how recordings are made and how to improve ours.

AMP was successfully tested in 2024 in collaboration with:

Report on AMP’s 2024 pilot project in São Paulo.

 

Discover the pilot project and its final products.

See

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